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Financial Planning

How a CFP® Professional Handles Monthly Cash Flow

March 18, 2021 by Brendan Mullooly

When we begin working with a new client at Mullooly Asset Management, the first step in our financial planning process is compiling a household statement of cash flow and balance sheet. Cash flow impacts so many other areas of personal finance and investing that, without it, we’d be driving blind. As an exercise, I thought…

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Filed Under: Financial Planning Tagged With: financial plan, mental accounting, personal finance

A Newfound Appreciation for Risk

July 30, 2020 by Brendan Mullooly

Given the lightning speed with which we’ve seen the market both decline and recover in 2020, there’s been every opportunity to feel the full spectrum of investing emotions. From despondency to euphoria, we’ve felt it all. Considering this, many investors may now be wondering if the market’s near round-trip is the perfect chance to realign…

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Filed Under: Behavioral Finance, Financial Planning, Investing Tagged With: advisor, financial plan, hindsight bias, retirement planning

Redundancy Prevents Catastrophe

January 24, 2020 by Brendan Mullooly

It seems absurd that designing parachutes is just as complicated as making rockets. How could the time spent on a mostly nylon device come anywhere close to that spent on the towering cylinders we launch into outer space? It’s not from lack of effort either. We’ve spent more than 500 years tinkering with parachutes, from…

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Filed Under: Financial Planning Tagged With: advisor, financial plan, retirement planning

One-Way Doors

December 12, 2019 by Brendan Mullooly

After last Sunday’s Chiefs-Patriots game, NFL referees took some heat for a call they made (what else is new). Officials incorrectly called N’Keal Harry out of bounds before he dove for the pylon on what would have been a crucial touchdown. I assure you that I have not lost any sleep over this call, as…

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Filed Under: Financial Planning Tagged With: advisor, financial plan

The Fundamental Law of Lifestyle Inflation

November 20, 2019 by Brendan Mullooly

From 2008 to 2011, the Katy Freeway in Houston underwent a $2.8 billion makeover with one goal: reduce traffic. Upon completion, its widest stretch of roadway had been expanded to contain 26 lanes. But as many other metropolitan areas can attest to, one more lane rarely does the trick (see LA below). In the battle…

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Filed Under: Financial Planning Tagged With: lifestyle inflation, personal finance

Context is King

October 10, 2019 by Brendan Mullooly

“Eat food. Not too much. Mostly plants.” This somewhat well-known quote is from a NY Times Magazine piece written by Michael Pollan in 2007. Many know Pollan for, among other things, railing against something called nutritionism. Nutritionism is the idea that the key to understanding food’s impact on our health lies in isolating its individual…

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Filed Under: Financial Planning, Investing Tagged With: advisor, financial plan

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

Recent Posts

  • “Some Worry”s
  • The Most Difficult Decision in Finance
  • How a CFP® Professional Handles Monthly Cash Flow
  • All at Once
  • A Newfound Appreciation for Risk

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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