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“Some Worry”s

July 29, 2022 by Brendan Mullooly

If you consume enough news, you’ll eventually come across a common refrain: “some worry”. Innocuous enough, right? It’s not “all worry”. It’s not even “most worry”. It’s “some worry”. Oh, the indeterminate “some”. While seemingly inoffensive, “some worry”s are enough to subtly plant the seeds of doubt. Nestled between a headline and the corresponding worst…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral coaching, investor psychology

The Most Difficult Decision in Finance

June 2, 2022 by Brendan Mullooly

As Casey recently alluded to on an episode of the Mullooly Asset Show, when it comes to investing, getting out is easy, it’s getting back in that’s the hard part. In fact, I’d go so far as to say it may be the most difficult decision in finance. Nobody wants to jump back in just…

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Filed Under: Behavioral Finance, Investing Tagged With: advisor, behavioral coaching, investor psychology

All at Once

December 23, 2020 by Brendan Mullooly

Like ketchup coming out of a repeatedly tapped glass bottle, it seems small cap stocks are finally rewarding investors in the fourth quarter of 2020. Through September 30, 2020, it had been three years without return for small cap stock investors: As if that weren’t frustrating enough, the S&P 500 was up over 40% during…

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Filed Under: Investing Tagged With: investment management, small cap

A Newfound Appreciation for Risk

July 30, 2020 by Brendan Mullooly

Given the lightning speed with which we’ve seen the market both decline and recover in 2020, there’s been every opportunity to feel the full spectrum of investing emotions. From despondency to euphoria, we’ve felt it all. Considering this, many investors may now be wondering if the market’s near round-trip is the perfect chance to realign…

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Filed Under: Behavioral Finance, Financial Planning, Investing Tagged With: advisor, financial plan, hindsight bias, retirement planning

Political Pollution

June 24, 2020 by Brendan Mullooly

What if I told you I had a rock solid market indicator? It uses one signal to move out of stocks ahead of danger. Here are the results of its last two signals: 11/06/2012 it says sell. Over the next 12 months, the S&P 500 goes on to return 26%. 11/08/2016 it says sell. Over…

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Filed Under: Investing Tagged With: investor psychology, politics

Different Dollars, Different Time Horizons

April 16, 2020 by Brendan Mullooly

We build and consume retirement savings gradually. We gradually trade our human capital for pay. We gradually invest a portion of that pay. And, in the future, we gradually use what we accumulate to support ourselves as our human capital dwindles. This is the life-cycle of the average retirement account, which is all intuitive when…

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Filed Under: Behavioral Finance, Investing Tagged With: investor psychology, mental accounting, retirement planning

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

Recent Posts

  • “Some Worry”s
  • The Most Difficult Decision in Finance
  • How a CFP® Professional Handles Monthly Cash Flow
  • All at Once
  • A Newfound Appreciation for Risk

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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