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Behavioral Finance

“Some Worry”s

July 29, 2022 by Brendan Mullooly

If you consume enough news, you’ll eventually come across a common refrain: “some worry”. Innocuous enough, right? It’s not “all worry”. It’s not even “most worry”. It’s “some worry”. Oh, the indeterminate “some”. While seemingly inoffensive, “some worry”s are enough to subtly plant the seeds of doubt. Nestled between a headline and the corresponding worst…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral coaching, investor psychology

The Most Difficult Decision in Finance

June 2, 2022 by Brendan Mullooly

As Casey recently alluded to on an episode of the Mullooly Asset Show, when it comes to investing, getting out is easy, it’s getting back in that’s the hard part. In fact, I’d go so far as to say it may be the most difficult decision in finance. Nobody wants to jump back in just…

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Filed Under: Behavioral Finance, Investing Tagged With: advisor, behavioral coaching, investor psychology

A Newfound Appreciation for Risk

July 30, 2020 by Brendan Mullooly

Given the lightning speed with which we’ve seen the market both decline and recover in 2020, there’s been every opportunity to feel the full spectrum of investing emotions. From despondency to euphoria, we’ve felt it all. Considering this, many investors may now be wondering if the market’s near round-trip is the perfect chance to realign…

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Filed Under: Behavioral Finance, Financial Planning, Investing Tagged With: advisor, financial plan, hindsight bias, retirement planning

Different Dollars, Different Time Horizons

April 16, 2020 by Brendan Mullooly

We build and consume retirement savings gradually. We gradually trade our human capital for pay. We gradually invest a portion of that pay. And, in the future, we gradually use what we accumulate to support ourselves as our human capital dwindles. This is the life-cycle of the average retirement account, which is all intuitive when…

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Filed Under: Behavioral Finance, Investing Tagged With: investor psychology, mental accounting, retirement planning

The Itch for Action

March 26, 2020 by Brendan Mullooly

We’ve certainly endured a wild ride in stocks over the last month or so – enough to make even the most steadfast investors queasy. If the market hasn’t made you nervous yet this year, you either live under a rock or are lying. During dramatic sell-offs, like what we’ve experienced so far in 2020, the…

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Filed Under: Behavioral Finance, Investing Tagged With: bear market, investor psychology

Pucker Factor

September 11, 2019 by Brendan Mullooly

Late last night, I arrived back in New Jersey after spending the last few days at the inaugural Wealth/Stack conference out in Scottsdale, AZ. The conference was a great time, and I’m sure there will be plenty of awesome recap posts to read soon. I want to share a quick story from Tuesday morning. Dan…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral bias, bias blindness, overconfidence

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

Recent Posts

  • “Some Worry”s
  • The Most Difficult Decision in Finance
  • How a CFP® Professional Handles Monthly Cash Flow
  • All at Once
  • A Newfound Appreciation for Risk

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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