• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Your Brain on Stocks

  • Home
  • About
  • Work with Brendan
  • Press
  • Contact

behavioral coaching

“Some Worry”s

July 29, 2022 by Brendan Mullooly

If you consume enough news, you’ll eventually come across a common refrain: “some worry”. Innocuous enough, right? It’s not “all worry”. It’s not even “most worry”. It’s “some worry”. Oh, the indeterminate “some”. While seemingly inoffensive, “some worry”s are enough to subtly plant the seeds of doubt. Nestled between a headline and the corresponding worst…

Read More

Filed Under: Behavioral Finance, Investing Tagged With: behavioral coaching, investor psychology

The Most Difficult Decision in Finance

June 2, 2022 by Brendan Mullooly

As Casey recently alluded to on an episode of the Mullooly Asset Show, when it comes to investing, getting out is easy, it’s getting back in that’s the hard part. In fact, I’d go so far as to say it may be the most difficult decision in finance. Nobody wants to jump back in just…

Read More

Filed Under: Behavioral Finance, Investing Tagged With: advisor, behavioral coaching, investor psychology

Worse Than Perfect, Better Than the Alternative

April 5, 2019 by Brendan Mullooly

It’s no secret that football is a dangerous game. Despite firsthand knowledge of this fact, former NFL wide receiver Ed McCaffrey had no qualms about letting his sons play the sport. In the book Everybody Lies, author Seth Stephens-Davidowitz shares McCaffrey’s reasoning: “These guys have energy. And, so, if they’re not playing football, they’re skateboarding,…

Read More

Filed Under: Behavioral Finance, Investing Tagged With: behavioral coaching, investor psychology, performance chasing

“I Need Behavioral Coaching”…Said No One, Ever

March 22, 2019 by Brendan Mullooly

According to a recent Morningstar study, investors do not perceive behavioral coaching from their advisor as a compelling value add. On a list of fourteen other attributes, “helps me stay in control of my emotions” was ranked dead last by the 693 investors surveyed about an advisor’s value. This sentiment is directly opposed to how…

Read More

Filed Under: Behavioral Finance, Financial Planning, Investing Tagged With: advisor, behavioral coaching

Primary Sidebar

Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

Recent Posts

  • “Some Worry”s
  • The Most Difficult Decision in Finance
  • How a CFP® Professional Handles Monthly Cash Flow
  • All at Once
  • A Newfound Appreciation for Risk

Archives

  • July 2022
  • June 2022
  • March 2021
  • December 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • April 2019
  • March 2019

Categories

  • Behavioral Finance
  • Financial Planning
  • Investing
  • News

Footer

Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

Copyright © 2025 Your Brain on Stocks on the Foodie Pro Theme