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loss aversion

There Are No Bear Market Vaccines

October 30, 2019 by Brendan Mullooly

More US adults believe in Santa Claus than the flu vaccine. Okay, I made that up, but sometimes it feels that way. Poll: Have you gotten your flu shot this year? — Vamp Capital ??‍♂️ (@RampCapitalLLC) October 24, 2019 Despite constant hand-wringing over its effectiveness, receiving a flu shot is the best way to lower…

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Filed Under: Investing Tagged With: bear market, investor psychology, loss aversion

A Mirror Onto Ourselves

March 14, 2019 by Brendan Mullooly

“Behavioral finance is not the study of how ‘other’ people behave. It is the study of how we all behave. It is not just a window onto the world; it is also a mirror onto ourselves.” The quote above is from the great Jason Zweig, one of my favorite writers and part of the inspiration…

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Filed Under: Behavioral Finance Tagged With: bias blindness, hindsight bias, home country bias, loss aversion, overconfidence

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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