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Investing

The Itch for Action

March 26, 2020 by Brendan Mullooly

We’ve certainly endured a wild ride in stocks over the last month or so – enough to make even the most steadfast investors queasy. If the market hasn’t made you nervous yet this year, you either live under a rock or are lying. During dramatic sell-offs, like what we’ve experienced so far in 2020, the…

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Filed Under: Behavioral Finance, Investing Tagged With: bear market, investor psychology

There Are No Bear Market Vaccines

October 30, 2019 by Brendan Mullooly

More US adults believe in Santa Claus than the flu vaccine. Okay, I made that up, but sometimes it feels that way. Poll: Have you gotten your flu shot this year? — Vamp Capital ??‍♂️ (@RampCapitalLLC) October 24, 2019 Despite constant hand-wringing over its effectiveness, receiving a flu shot is the best way to lower…

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Filed Under: Investing Tagged With: bear market, investor psychology, loss aversion

Context is King

October 10, 2019 by Brendan Mullooly

“Eat food. Not too much. Mostly plants.” This somewhat well-known quote is from a NY Times Magazine piece written by Michael Pollan in 2007. Many know Pollan for, among other things, railing against something called nutritionism. Nutritionism is the idea that the key to understanding food’s impact on our health lies in isolating its individual…

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Filed Under: Financial Planning, Investing Tagged With: advisor, financial plan

Pucker Factor

September 11, 2019 by Brendan Mullooly

Late last night, I arrived back in New Jersey after spending the last few days at the inaugural Wealth/Stack conference out in Scottsdale, AZ. The conference was a great time, and I’m sure there will be plenty of awesome recap posts to read soon. I want to share a quick story from Tuesday morning. Dan…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral bias, bias blindness, overconfidence

It’s Not Rocket Science

August 30, 2019 by Brendan Mullooly

“It’s not rocket science”, is a phrase commonly invoked to indicate a topic’s simplicity. As Duncan Watts laments in his book, Everything is Obvious, this refrain is often unfairly applied to social science: “Well, I’m no rocket scientist, and I have immense respect for the people who can land a machine the size of a…

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Filed Under: Behavioral Finance, Investing Tagged With: investor psychology

The Investor’s High

July 18, 2019 by Brendan Mullooly

To borrow the framework of a famous Dorothy Parker quote: I hate running, but I love having run. This mentality embodies a phenomenon many refer to as a “runner’s high”. A runner’s high is the euphoric feeling experienced after a long run. As a runner, that feeling of general contentment and well being is a…

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Filed Under: Behavioral Finance, Investing Tagged With: bias blindness, investor psychology, overconfidence

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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