According to a recent Morningstar study, investors do not perceive behavioral coaching from their advisor as a compelling value add. On a list of fourteen other attributes, “helps me stay in control of my emotions” was ranked dead last by the 693 investors surveyed about an advisor’s value. This sentiment is directly opposed to how…
Behavioral Finance
A Mirror Onto Ourselves
“Behavioral finance is not the study of how ‘other’ people behave. It is the study of how we all behave. It is not just a window onto the world; it is also a mirror onto ourselves.” The quote above is from the great Jason Zweig, one of my favorite writers and part of the inspiration…