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Behavioral Finance

It’s Not Rocket Science

August 30, 2019 by Brendan Mullooly

“It’s not rocket science”, is a phrase commonly invoked to indicate a topic’s simplicity. As Duncan Watts laments in his book, Everything is Obvious, this refrain is often unfairly applied to social science: “Well, I’m no rocket scientist, and I have immense respect for the people who can land a machine the size of a…

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Filed Under: Behavioral Finance, Investing Tagged With: investor psychology

Well, Technically

August 8, 2019 by Brendan Mullooly

Do you remember learning about fungibility in Econ 101? It’s the idea that a good or asset can be interchanged with another similar good or asset. The part we didn’t learn about is when this is technically true, but pragmatically irrelevant. Enter behavioral economics. One of the first behavioral economics ideas I understood was the…

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Filed Under: Behavioral Finance Tagged With: bias blindness, mental accounting

The Investor’s High

July 18, 2019 by Brendan Mullooly

To borrow the framework of a famous Dorothy Parker quote: I hate running, but I love having run. This mentality embodies a phenomenon many refer to as a “runner’s high”. A runner’s high is the euphoric feeling experienced after a long run. As a runner, that feeling of general contentment and well being is a…

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Filed Under: Behavioral Finance, Investing Tagged With: bias blindness, investor psychology, overconfidence

The Unsatisfying Certitude of Uncertainty

June 26, 2019 by Brendan Mullooly

On a recent episode of the Shea Anything podcast, reporter Andy Martino addressed a popular narrative about Mets pitcher Zack Wheeler. The story is that Wheeler threw more splitters in 2018, and that this new pitch explained his markedly improved performance. Neat and tidy – because of this, that occurred. However, Martino shared that MLBs…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral bias, continued influence effect, investor psychology

Closing the Loop

June 5, 2019 by Brendan Mullooly

If you’ve ever let Netflix auto-play several episodes of a show before, you’ve seen a variation of the image above. It’s the unofficial signal that you’ve entered “binge mode”. Streaming content platforms, like Netflix, popularized binge-watching by giving us access to entire seasons or series instantaneously. To say that we’ve taken this access and run…

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Filed Under: Behavioral Finance, Financial Planning Tagged With: CERTIFIED FINANCIAL PLANNER™ practitioner, financial plan

Worse Than Perfect, Better Than the Alternative

April 5, 2019 by Brendan Mullooly

It’s no secret that football is a dangerous game. Despite firsthand knowledge of this fact, former NFL wide receiver Ed McCaffrey had no qualms about letting his sons play the sport. In the book Everybody Lies, author Seth Stephens-Davidowitz shares McCaffrey’s reasoning: “These guys have energy. And, so, if they’re not playing football, they’re skateboarding,…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral coaching, investor psychology, performance chasing

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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