• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Your Brain on Stocks

  • Home
  • About
  • Work with Brendan
  • Press
  • Contact

Different Dollars, Different Time Horizons

April 16, 2020 by Brendan Mullooly

We build and consume retirement savings gradually. We gradually trade our human capital for pay. We gradually invest a portion of that pay. And, in the future, we gradually use what we accumulate to support ourselves as our human capital dwindles. This is the life-cycle of the average retirement account, which is all intuitive when…

Read More

Filed Under: Behavioral Finance, Investing Tagged With: investor psychology, mental accounting, retirement planning

The Itch for Action

March 26, 2020 by Brendan Mullooly

We’ve certainly endured a wild ride in stocks over the last month or so – enough to make even the most steadfast investors queasy. If the market hasn’t made you nervous yet this year, you either live under a rock or are lying. During dramatic sell-offs, like what we’ve experienced so far in 2020, the…

Read More

Filed Under: Behavioral Finance, Investing Tagged With: bear market, investor psychology

Redundancy Prevents Catastrophe

January 24, 2020 by Brendan Mullooly

It seems absurd that designing parachutes is just as complicated as making rockets. How could the time spent on a mostly nylon device come anywhere close to that spent on the towering cylinders we launch into outer space? It’s not from lack of effort either. We’ve spent more than 500 years tinkering with parachutes, from…

Read More

Filed Under: Financial Planning Tagged With: advisor, financial plan, retirement planning

One-Way Doors

December 12, 2019 by Brendan Mullooly

After last Sunday’s Chiefs-Patriots game, NFL referees took some heat for a call they made (what else is new). Officials incorrectly called N’Keal Harry out of bounds before he dove for the pylon on what would have been a crucial touchdown. I assure you that I have not lost any sleep over this call, as…

Read More

Filed Under: Financial Planning Tagged With: advisor, financial plan

The Fundamental Law of Lifestyle Inflation

November 20, 2019 by Brendan Mullooly

From 2008 to 2011, the Katy Freeway in Houston underwent a $2.8 billion makeover with one goal: reduce traffic. Upon completion, its widest stretch of roadway had been expanded to contain 26 lanes. But as many other metropolitan areas can attest to, one more lane rarely does the trick (see LA below). In the battle…

Read More

Filed Under: Financial Planning Tagged With: lifestyle inflation, personal finance

There Are No Bear Market Vaccines

October 30, 2019 by Brendan Mullooly

More US adults believe in Santa Claus than the flu vaccine. Okay, I made that up, but sometimes it feels that way. Poll: Have you gotten your flu shot this year? — Vamp Capital ??‍♂️ (@RampCapitalLLC) October 24, 2019 Despite constant hand-wringing over its effectiveness, receiving a flu shot is the best way to lower…

Read More

Filed Under: Investing Tagged With: bear market, investor psychology, loss aversion

  • « Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Next Page »

Primary Sidebar

Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

Recent Posts

  • “Some Worry”s
  • The Most Difficult Decision in Finance
  • How a CFP® Professional Handles Monthly Cash Flow
  • All at Once
  • A Newfound Appreciation for Risk

Archives

  • July 2022
  • June 2022
  • March 2021
  • December 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • April 2019
  • March 2019

Categories

  • Behavioral Finance
  • Financial Planning
  • Investing
  • News

Footer

Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

Copyright © 2023 Your Brain on Stocks on the Foodie Pro Theme