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Closing the Loop

June 5, 2019 by Brendan Mullooly

If you’ve ever let Netflix auto-play several episodes of a show before, you’ve seen a variation of the image above. It’s the unofficial signal that you’ve entered “binge mode”. Streaming content platforms, like Netflix, popularized binge-watching by giving us access to entire seasons or series instantaneously. To say that we’ve taken this access and run…

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Filed Under: Behavioral Finance, Financial Planning Tagged With: CERTIFIED FINANCIAL PLANNER™ practitioner, financial plan

Talking Behavioral Coaching on The Compound Show

April 26, 2019 by Brendan Mullooly

Tadas Viskanta, from Abnormal Returns and Ritholtz Wealth Management, was kind enough to have me on an episode of The Compound Show. On this quick-hit style, mini-podcast we discuss my recent post, I Need Behavioral Coaching…Said No One, Ever. https://abnormalreturns.com/2019/04/26/we-all-need-behavioral-coaching-even-if-we-cant-admit-it/ You can hear our conversation below, on iTunes, Spotify, or where ever you listen to…

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Filed Under: News Tagged With: podcast

Your Financial Plan is a Compass, Not a Map

April 24, 2019 by Brendan Mullooly

When working with new clients at our firm, one of the biggest misconceptions we immediately dispel is that a financial plan will be some hundred-page leatherbound tome. Even just a mental image of such an elaborate document implies a degree of precision and permanence that is neither possible nor realistic. Don’t get me wrong, a…

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Filed Under: Financial Planning Tagged With: CERTIFIED FINANCIAL PLANNER™ practitioner, financial plan

Worse Than Perfect, Better Than the Alternative

April 5, 2019 by Brendan Mullooly

It’s no secret that football is a dangerous game. Despite firsthand knowledge of this fact, former NFL wide receiver Ed McCaffrey had no qualms about letting his sons play the sport. In the book Everybody Lies, author Seth Stephens-Davidowitz shares McCaffrey’s reasoning: “These guys have energy. And, so, if they’re not playing football, they’re skateboarding,…

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Filed Under: Behavioral Finance, Investing Tagged With: behavioral coaching, investor psychology, performance chasing

“I Need Behavioral Coaching”…Said No One, Ever

March 22, 2019 by Brendan Mullooly

According to a recent Morningstar study, investors do not perceive behavioral coaching from their advisor as a compelling value add. On a list of fourteen other attributes, “helps me stay in control of my emotions” was ranked dead last by the 693 investors surveyed about an advisor’s value. This sentiment is directly opposed to how…

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Filed Under: Behavioral Finance, Financial Planning, Investing Tagged With: advisor, behavioral coaching

A Mirror Onto Ourselves

March 14, 2019 by Brendan Mullooly

“Behavioral finance is not the study of how ‘other’ people behave. It is the study of how we all behave. It is not just a window onto the world; it is also a mirror onto ourselves.” The quote above is from the great Jason Zweig, one of my favorite writers and part of the inspiration…

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Filed Under: Behavioral Finance Tagged With: bias blindness, hindsight bias, home country bias, loss aversion, overconfidence

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Brendan Mullooly, CFP®

Brendan Mullooly, CFP®

Brendan Mullooly is a New Jersey based CFP® professional and investment advisor at Mullooly Asset Management, Inc.

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Disclaimer

The content on this website reflects the personal opinions, thoughts, and analysis of Brendan Mullooly. It should not be taken as a description of services provided by his employer. The opinions expressed on this website are for general informational purposes only and are not intended as specific or personalized financial advice. The views on this website are subject to change at any time without notice. Nothing on this website constitutes investment advice or a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is never a recommendation to buy or sell. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

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